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As a Brussels-based, multilingual and multi-cultural design and communication agency we are keen on challenges and testing boundaries.

Solutions & Guidelines

Feelings of insecurity in public waiting or transfer areas are common despite adequate technical levels of security.

We found considerable knowledge and technical know how available in safe, secure environments but little if anything was being documented on the perception of security and the emotional reactions to sensory stimulation through the use of form, function, sound, smell or colour. The research team of YellowdesignFoundation developed a methodology to ellicitate and analyse links between social interaction and space for different user profiles.

Certain elements, such as public art, water, colour, sound, temperature and light, all contribute to the experience of traveling and have an influence on emotions and the perceived feeling of well-being and security.

Regarding different areas of human perception, our team developed a research program looking at the system from a passengers point of view and with human sciences approach first, next giving these insights to designers and architects and eventually now come up with guidelines for urban planners, real estate developers or transport and mobility professionals.

All through the research, findings were submitted to the operators and companies involved in the program. The participating operators, authorities and other organizations have been:

STIB, Brussels (Belgium), VVM de Lijn (Flanders, Belgium), Flemish Community of Belgium, RATP, Paris (France), Sporveier, Oslo, (Norway), Metro do Porto, Porto (Portugal), Storstockholm Lokaltrafik, Stockholm (Sweden), Lanstrafiken Jonnköping (Sweden), Istanbul Ulasim, Istanbul (Turkey), IBM, Clear Channel, Schreder (Liège, Belgium).

We thank them for their support, input and involvement.


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